Arizona State University – Ira A. Fulton Schools of Engineering
Master of Science (M.S.), Technology – Graphic Information Technology Bachelor of Science (B.S.), Graphic Information Technology Focus Areas: Usability/Psychology and Web Development Degree Honors: Summa Cum Laude GPA: 4.0
Experience
Senior UX/UI Designer, Eventbrite — February 2022 - Present
Redesigned the end-to-end user experience for the Help Center, leading to a 52% increase in usability across principles: User control and freedom (100% improvement); Aesthetic and minimalist design (64% improvement); Consistency and standards (53% improvement)
Reduced user interface complexity resulting in reduced Customer Experience (CX) friction and contact volume through self-serve resolution (paralleling an AI chatbot integration and customer support design strategy)
UX/UI Designer, 10x Genomics — March 2020 - February 2022
Managed the overlap between Product and Brand design, informing user experience principles and usability/accessibility standards while redefining digital brand standards
Senior UX Product Designer, Simpson Strong-Tie — January 2018 - March 2020
Developed clear ideation and digital strategy for automated marketing campaigns across cross-functional teams, creating user flow charts that communicated the user experience while contributing to business goals
Optimized digital campaigns through A/B testing, resulting in a ~50% increase in open and click-through rates (CTR)
Design Lead, Notary Depot — January 2014 - January 2018
As the founding designer, led qualitative user research to identify key opportunities for enhancing the digital experience and established a comprehensive Design System to streamline consistency across platforms.
Led and analyzed a range of usability tests (tree testing, qualitative research, first-click testing) to inform the UX/UI/IA redesign, resulting in a ~25% increase in user traffic, engagement, and retention post-launch.
