Senior UX/UI Designer, Eventbrite — February 2022 - Present

• +52% overall usability by redesigning the Help and Support experience, with principle-specific improvements: User control & freedom (+100%), Aesthetic & minimalist design (+64%), Consistency & standards (+53%)
• Reduced CX friction and support contacts by simplifying the UI and enabling self-serve resolution, aligned with AI chatbot integration and customer support strategy
  

UX/UI Designer, 10x Genomics — March 2020 - February 2022

• Managed the overlap between Product and Brand design, informing user experience principles and usability/accessibility standards while redefining digital brand standards

Senior UX Product Designer, Simpson Strong-Tie — January 2018 - March 2020

• Developed clear ideation and digital strategy for automated marketing campaigns across cross-functional teams, creating user flow charts that communicated the user experience while contributing to business goals

• Optimized digital campaigns through A/B testing, resulting in a ~50% increase in open and click-through rates (CTR)

Design Lead, Notary Depot — January 2014 - January 2018

• As the founding designer, led qualitative user research to identify key opportunities for enhancing the digital experience and established a comprehensive Design System to streamline consistency across platforms.
• Led and analyzed a range of usability tests (tree testing, qualitative research, first-click testing) to inform the UX/UI/IA redesign, resulting in a ~25% increase in user traffic, engagement, and retention post-launch.