Arizona State University – Ira A. Fulton Schools of Engineering

Master of Science (M.S.), Technology – Graphic Information Technology
Bachelor of Science (B.S.), Graphic Information Technology
Focus Areas: Usability/Psychology and Web Development
Degree Honors: Summa Cum Laude
GPA: 4.0


Senior UX/UI Designer, Eventbrite — February 2022 - Present

  • Redesigned the end-to-end user experience for the Help Center, leading to a 52% increase in usability across principles: User control and freedom (100% improvement); Aesthetic and minimalist design (64% improvement); Consistency and standards (53% improvement)
  • Reduced user interface complexity resulting in reduced Customer Experience (CX) friction and contact volume through self-serve resolution (paralleling an AI chatbot integration and customer support design strategy)

UX/UI Designer, 10x Genomics — March 2020 - February 2022

  • Managed the overlap between Product and Brand design, informing user experience principles and usability/accessibility standards while redefining digital brand standards

Senior Web Designer, Simpson Strong-Tie — January 2018 - March  2020

  • Developed clear ideation and digital strategy for automated marketing campaigns across cross-functional teams, creating user flow charts that communicated the user experience while contributing to business goals
  • Optimized digital campaigns through A/B testing, resulting in a ~50% increase in open and click-through rates (CTR)

UX/UI Designer, Notary Depot — January 2014 - January 2018

  • Completed qualitative user research to identify opportunities to improve digital presence with the establishment of a Design System
  • Conducted and analyzed usability tests (tree testing, qualitative research, first click testing) to conceptualize a UX/UI/IA redesign, resulting in a ~25% increase in user traffic, engagement, and retention upon launch

Designer and Developer, Jamie Noon — 2010-2014

  • Designed and developed custom web applications utilizing web technologies: Ruby on Rails, HTML, CSS/SASS, JavaScript, and Git
  • Conducted targeted usability tests to ensure and continually improve usability across multiple devices and browsers
  • Established brand identities, design systems, and marketing collaterals


Tools and Technology

Figma, Adobe Creative Cloud (XD, Photoshop, Illustrator), HTML, CSS

Design Thinking

Usability testing, data analysis, and user research (quantitative and qualitative)

Data and Analytics

Google Analytics, Heap, Salesforce